À jamais was brought to life by my passion for designing and creating jewellery. In 2021, I made a career switch from corporate life to the beautiful art of goldsmithing. I studied for two years to learn all the techniques needed to create fine jewellery, and in October 2024, I launched my brand.

My goal is to design high-quality, timeless, and elegant pieces of jewellery that last forever ‘à jamais’ and represent unconditional love.

Each piece is made to order in my home atelier, crafted in 18K gold and personalized with your favourite gemstones or diamonds. Every detail is meticulously finished by hand, preserving the artisanal quality and care that goes into each creation. I combine traditional craftsmanship with thoughtful design, resulting in jewellery that becomes as personal and unique as the story behind it.

As a recognized goldsmith, I hold a unique Master’s mark, a legally required stamp for goldsmiths in Belgium, granted by the Royal Mint of Belgium. This mark is more than just a symbol, it’s a guarantee of authenticity, craftsmanship and quality of the materials used in my creations and a lasting signature of trust, skill and Belgian tradition.

This certification reflects my commitment to deliver durable premium-quality jewellery that meets the highest standards.

Julie Van Heetvelde